How We Build

Our operating system is a repeatable process that takes ventures from idea to scale.

Our Operating System

Phase 1: Discovery

Weeks 1-4

We start by validating the problem and market opportunity. This includes user research, competitive analysis, and initial validation experiments.

  • Problem validation report
  • Market opportunity analysis
  • Initial user interviews
  • Go/no-go decision framework

Phase 2: Build

Weeks 5-16

We build the MVP using modern tech stacks and proven product frameworks. This phase focuses on speed and learning.

  • MVP product
  • Technical architecture
  • User testing results
  • Product roadmap

Phase 3: Launch

Weeks 17-24

We design and execute the go-to-market strategy, acquire early customers, and iterate based on feedback.

  • Go-to-market plan
  • Early customer base
  • Revenue model validation
  • Growth playbook

Phase 4: Scale

Ongoing

We build systems for growth, optimize operations, and prepare for the next stage of funding or profitability.

  • Growth systems
  • Operational playbooks
  • Financial systems
  • Scale roadmap

Roles & Responsibilities

We bring together expertise across all functions needed to build a venture.

Product

MVP frameworks, user research, product strategy, and product-market fit validation.

Tech

Architecture, development, DevOps, security, and technical infrastructure.

Growth

Go-to-market strategy, customer acquisition, retention, and revenue optimization.

Ops

Operations, legal, compliance, HR, and venture administration.

Sales

Sales strategy, process design, customer success, and revenue operations.

Finance

Financial modeling, fundraising, accounting, and investor relations.

Equity Principles

We believe in fair equity allocation from day one. Our principles:

Founder-First

Founders receive meaningful equity that reflects their role and commitment.

Transparency

All equity terms are clear, documented, and agreed upon upfront.

Fair Allocation

Equity is allocated based on contribution, risk, and value creation.

Long-Term Alignment

Vesting schedules and terms align incentives for long-term success.

Ready to build with us?

Apply to work with FoundifAI and get fair equity from day one.

Apply Now